Case Studies
Great ideas are not industry specific. I have worked with clients of all scopes and sectors to create better user experiences. Whether it is an adventurous startup or established corporation, I have delivered the same level of detail and quality.
Lessons N Sessions is a clinical therapy practice that focus on services centered around behavioral health.
In the summer of 2015 I created a brand identity for a clinical therapy company. I worked closely with project stakeholders and customers to co-create solutions that solved real user needs. Design methods we used included facilitating workshops, interviewing patients and prototyping solutions. During my time working on this project I created w deliverables including a website, and corporate identity package. Also, I helped manage the timelines of getting additional deliverables out to the client.
Company:
Lessons N Sessions
Services:
Lead UI/UX Design, Graphic Design, Video, Front-end Development, Art Direction
Team:
1 designer/developer, 1 SME
Locations:
New York, New York
Visit Website
![](https://placehold.jp/150x150.png)
Problem
Situation: The client was in need of a branding idenity that focused on aoverview of their company and their services which includes a team of clinicians centered around behavioral health. Additionally they needed the website to educate people on information about therapy and how to schedule services.
![](https://placehold.jp/150x150.png)
Conceptualization and Ideation
We used an agile iterative approach with collaboration when creating a solution for Lesson N Sessions.
Task: This process involved conducting user interviews and competitive research into the therapy industry. After having a go-ahead from the client on the mockups, I began to conduct usability tests with the low-fidelity mockups. Once I had confidence in the deliverables, I began finalizing designs.
Agile and Design Thinking Framework
Iterations were based off weekly sprints. I tracked daily metrics and details on backlog items and their respective acceptance criteria during, the cupcake, cake to wedding cake, until I got to the minimum viable product. For the duration of the project I monitored the progress and version control through a pull method using GIT, Jira, Zoho Sprints, KanBan Flow and Bit Bucket. Below is the process I used that helped me get to the MVP:
![](https://placehold.jp/450x150.png)
Solution
Together with Lesson N Sessions we defined early on what our success metrics were.
Action: After all, without knowing what success looks like – how can we be sure we have achieved it? We ended up creating prototypes and provided Lessons N Sessions with a strategy for better engagement with their users. Branding design including video, stationary, logos and pamphlets were created using illustrator, InDesign, Photoshop, Premier and After Effects. UI/UX designs for the project were completed in Sketch and Invison. The entire project was developed in WordPress with HTML5 (Bootstrap) CSS3 and JS (jQuery) followed by back-end development in PHP. The MYSQL database including JSON data were stored in PHPMyAdmin. Ultimately, 3 deliverables were generated from the group design sessions which included a website, mobile application, and corporate identity package:
![](https://placehold.jp/150x150.png)
![](https://placehold.jp/150x150.png)
Seeing Results
In the end, we incorporated all our ideas into our final deliverables.
Results: We made design and development decisions with the aim of meeting the Lesson N Sessions criteria. As icing on the cake, the synergy between their internal team and myself could not have been better; our collaboration created solid design choices that have also been implemented in the clients’ final presentation materials. Below are a few of the overall metrics we achieved from this engagement:
Great ideas are not industry specific. I have worked with clients of all scopes and sectors to create better user experiences.
I have worked with clients of all scopes and sectors to create better user experiences. Whether it is an adventurous startup or established corporation, I have delivered the same level of detail and quality.