Lessons N Sessions is a clinical therapy practice that focus on services centered around behavioral health.
In the summer of 2015 I created a brand identity for a clinical therapy company. I worked closely with project stakeholders and customers to co-create solutions that solved real user needs. Design methods we used included facilitating workshops, interviewing patients and prototyping solutions. During my time working on this project I created w deliverables including a website, and corporate identity package. Also, I helped manage the timelines of getting additional deliverables out to the client.
Lessons N Sessions
Lead UI/UX Design, Graphic Design, Video, Front-end Development, Art Direction
1 designer/developer, 1 SME
New York, New York
Situation: The client was in need of a branding idenity that focused on aoverview of their company and their services which includes a team of clinicians centered around behavioral health. Additionally they needed the website to educate people on information about therapy and how to schedule services.
Conceptualization and Ideation
We used an agile iterative approach with collaboration when creating a solution for Lesson N Sessions.
Task: This process involved conducting user interviews and competitive research into the therapy industry. After having a go-ahead from the client on the mockups, I began to conduct usability tests with the low-fidelity mockups. Once I had confidence in the deliverables, I began finalizing designs.
Agile and Design Thinking Framework
Iterations were based off weekly sprints. I tracked daily metrics and details on backlog items and their respective acceptance criteria during, the cupcake, cake to wedding cake, until I got to the minimum viable product. For the duration of the project I monitored the progress and version control through a pull method using GIT, Jira, Zoho Sprints, KanBan Flow and Bit Bucket. Below is the process I used that helped me get to the MVP:
Together with Lesson N Sessions we defined early on what our success metrics were.
Action: After all, without knowing what success looks like – how can we be sure we have achieved it? We ended up creating prototypes and provided Lessons N Sessions with a strategy for better engagement with their users. Branding design including video, stationary, logos and pamphlets were created using illustrator, InDesign, Photoshop, Premier and After Effects. UI/UX designs for the project were completed in Sketch and Invison. The entire project was developed in WordPress with HTML5 (Bootstrap) CSS3 and JS (jQuery) followed by back-end development in PHP. The MYSQL database including JSON data were stored in PHPMyAdmin. Ultimately, 3 deliverables were generated from the group design sessions which included a website, mobile application, and corporate identity package:
In the end, we incorporated all our ideas into our final deliverables.
Results: We made design and development decisions with the aim of meeting the Lesson N Sessions criteria. As icing on the cake, the synergy between their internal team and myself could not have been better; our collaboration created solid design choices that have also been implemented in the clients’ final presentation materials. Below are a few of the overall metrics we achieved from this engagement: